ATLANTA /PRNewswire/ — “Shop Black Week” began years ago as a meeting of the minds that included determined Black business owners and community organizers as a campaign to promote Black economic empowerment that soon escalated and became a world-wide movement. The idea of Shop Black Week (SBW) was to encourage consumers to simply add “shopping with a Black-owned business” to their to-do-list. The Official Shop Black Week 2020 campaign has over 200 organizations involved, which represents over 1.5 million members, subscribers and followers who will share and hashtag #shopblackweek to encourage mass participation. The SBW campaign simply asks every American to make at least one purchase from a Black-owned business from November 20-27th and into the holiday season.
Systemic economic disparities are not new; however, the COVID-19 pandemic brought this to the forefront. Recently, an overwhelming amount of attention has been placed on the disparities and injustices within the Black community. Because the SBW organizers are Black business owners themselves, they were more than aware of these disparities and even more than aware that nothing short of a major movement would be necessary to address this issue knowing that many small businesses suffered and had to shut down.
As Black business-owners, the SBW campaign began as a S.O.S. (Save Our-Selves) call to action. However, it seems that others want in on the Black movement because it is in fashion these days. Recently, TikTok, Wal-Mart, Amazon and Shopify (all non-Black owned entities) have launched Black initiatives, and specifically TikTok has termed their “new initiative,” unbelievably, “Shop Black Week” too. According to the organizers of the Official Shop Black Week, in an attempt to preempt the Official Shop Black Week campaign, the corporate giant has created a new start date, one week before the official grassroots campaign launches. “Google ‘shop black week,’ to see hundreds of results displayed; visit the website to see all of our participating organizations and partners. As the true Official ‘Shop Black Week,’ we are concerned that these large corporate giants have not responded to our request for partnership, but instead, they are attempting seemingly to capitalize off Black consumers and business owners,” said Carla Tillman, PhD, Shop Black Week’s National Director.
The copycat shop-black-week promoters indicated that they have hand-picked and pre-selected some Black-owned vendors to feature. “That’s great!” says Sharon S. Gordon, media partner of SBW, “however, organizers of the Official Shop Black Week campaign welcome all types of Black-owned businesses who would be able to keep 100% of the proceeds from their products and services.” A qualified business simply has to register and pass the vetting process by signing up at shopblackweek.org. Organizers of the Official SBW forecast an average of 30,000 daily website visitors who will be searching to find quality Black-owned businesses to support.
Everyone making a purchase from a Black-owned business during Shop Black Week November 20-27th should hashtag #shopblackweek and let everyone know about any purchases including business names, locations, dates and photos.