Gwinnett County is poised to expand its innovative microtransit service into Duluth—bringing convenient, budget‑friendly transportation to one of metro Atlanta’s most bustling hotspots.
What’s Happening
According to Atlanta 2WSBTV, the county’s microtransit, available via the Ride Gwinnett app, operates much like Uber or Lyft—but it’s government‑run. Riders will pay just $3 per trip. The proposed expansion will serve key commercial hubs including Gwinnett Place, the Gas South District, Sugarloaf Mills, and downtown Duluth, potentially benefiting around 40,000 residents.
Why It Matters
With rapid development in Duluth, the introduction of this service targets congestion while offering a seamless, affordable ride alternative. As local business owner John Head, who’s launching a new deli, puts it: “The way we living now is convenience.”
Focus on Community Access
Natasha Tyler, Deputy Director of the Gwinnett County Department of Transportation, highlighted the broader impact: “Our biggest goal has really been partnering with employers because this has a huge impact for people to get to work as well as get to school.”
Already in Motion
Ride Gwinnett’s microtransit service is already active in Lawrenceville, Snellville, and Norcross, where approximately 5,000 rides are completed each month, signaling a growing demand for flexible transit options.
Community Perspectives
Not everyone is convinced. George Noetzel, a local resident, expressed skepticism: “I don’t see myself ever using it. It just doesn’t fit my life the way it is right now.”
The Cost and Timeline
The estimated operating cost for the new Duluth microtransit zone is approximately $400,000. Pending approval from the county commission, the service could launch by next fall.
Read the original WSB-TV article here.


